Tian, K. and Yao, M. (2019) “Brand Equity and Country-of-Origin Effects on Consumer Evaluations: Leveraging Data to Explore the Role of Country Image and Brand Familiarity on Amazon Product Reviews”, Journal of Marketing Development and Competitiveness, 13(3). Available at: https://articlearchives.co/index.php/JMDC/article/view/4531 (Accessed: 19 February 2026).