Sobreira, R. M., Arriscado, P. and Fernandes, J. . (2023) “Brand Communication and Digital Influencers: Fad or Bab!”, Journal of Marketing Development and Competitiveness, 17(1). Available at: https://articlearchives.co/index.php/JMDC/article/view/5922 (Accessed: 10 January 2026).