Mai, N., Stowe, K., Henderson, T.-T. and Zarzosa, J. (2025) “Power of Cause Framing: Impact on Gen Z’s Attitudes Towards Corporate Charitable Contributions, Cause Participation Intentions, and Brand Loyalty”, Journal of Marketing Development and Competitiveness, 19(1). Available at: https://articlearchives.co/index.php/JMDC/article/view/7571 (Accessed: 29 January 2026).