Chapa, S., Sumler, S. and Noli Peschiera, A. (2025) “Comparing LGBTQ+ and Non-LGBTQ+ Video Game Consumers to Understand the Impact of LGBTQ+ Images on Brand Resonance”, Journal of Marketing Development and Competitiveness, 19(1). Available at: https://articlearchives.co/index.php/JMDC/article/view/7574 (Accessed: 29 January 2026).