Tian, K., and M. Yao. “Brand Equity and Country-of-Origin Effects on Consumer Evaluations: Leveraging Data to Explore the Role of Country Image and Brand Familiarity on Amazon Product Reviews”. Journal of Marketing Development and Competitiveness, vol. 13, no. 3, Sept. 2019, https://articlearchives.co/index.php/JMDC/article/view/4531.