Sussman, Kristen L., Laura F. Bright, and Gary B. Wilcox. “More Is (Not Always) Better: A Multi-Year Analysis of Advertising Effects on Ad Recall”. Journal of Marketing Development and Competitiveness 15, no. 4 (December 8, 2021). Accessed October 11, 2025. https://articlearchives.co/index.php/JMDC/article/view/4694.