Friesner, Dan, Carl S. Bozman, and Matthew McPherson. “Disentangling Administration Errors From Scale Development Errors in Survey Research”. Journal of Marketing Development and Competitiveness 18, no. 1 (February 16, 2024). Accessed January 10, 2026. https://articlearchives.co/index.php/JMDC/article/view/6199.