Shah A. Does Upward Product Line Extension Hurt or Benefit a Firm’s Competitive Advantage? The Case of Honda’s Acura, Nissan’s Infiniti, and Toyota’s Lexus Brands. JMDC [Internet]. 2018 May 1 [cited 2025 Sep. 20];12(1). Available from: https://articlearchives.co/index.php/JMDC/article/view/4467