Risks and Opportunities of Globalization in the Processes of Heritage Conservation in Historic Villages
Keywords:management policy, globalization, heritage conservation, Pueblos Mágicos, public policy
Since the creation of the Pueblos Mágicos program in 2001, a series of social and cultural events have directly affected the heritage conservation of 121 towns. Multidisciplinary groups from all over Mexico, create a set of diagnoses for most of these settlements, in a constant can be observed in most of them, which is the loss of cultural heritage.
Several factors have been identified that have promoted this cultural loss, as a direct reflection of the economic crisis prevailing in Mexico, highlighting transculturality, understood as the integration or substitution of local cultural patterns to the detriment of the heritage of these Pueblos Mágicos. The entry and contact with new cultures have led, in some cases, to a low valuation of cultural traditions, which translates into a transformation and even their total loss. This paper seeks to present specific cases of transformation and loss of cultural heritage due to the application of the public policy of this program and propose scenarios in which the negative effects can be reversed.