HAESSNER, P.; HAESSNER, J.; THOMAS, J. Maximizing Retail Potential: The Role of Big Data Analytics. Journal of Strategic Innovation and Sustainability, [S. l.], v. 19, n. 4, 2025. Disponível em: https://articlearchives.co/index.php/JSIS/article/view/7216. Acesso em: 11 sep. 2025.