Samuel J, Kashyap R, Betts S. Strategic Directions for Big Data Analytics in E-Commerce with Machine Learning and Tactical Synopses: Propositions for Intelligence Based Strategic Information Modeling (SIM). JSIS [Internet]. 2018 Jul. 1 [cited 2024 Jul. 7];13(1). Available from: https://articlearchives.co/index.php/JSIS/article/view/4789