WD-40 Company Learns From MSEL

Abstract

This article describes how CEO Garry Ridge applied what he learned in the Master of Science in Executive Leadership (MSEL) program at the University of San Diego (USD) to create a culture at WD- 40 Company that clarified organizational values, created a leadership engine, enhanced company performance and value, and improved employee engagement. Most of the article was developed from interviews with WD-40 managers who were also MSEL participants. The sixteen-year partnership between WD-40 Company and USD has resulted in measurable impact on business results, organizational systems and leadership practices. How this came about, the results, and future directions are discussed.