Business Model Innovation for Sustainable Beekeeping in Tanzania: A Content Analysis Approach

Abstract

The understanding of a business model has been contained by the necessity to comprehend new ways of commercializing innovation. i.e. to define the architecture of the value creation, delivery, and capture mechanisms. Since the beekeeping sector in Tanzania remained non-commercial, this study analyzes how commercial beekeeping can be achieved through the business model innovation. Using a qualitative literature review, content analysis approach, a commercial beekeeping business model is suggested. The study provides a theoretical building block for innovative business model in the beekeeping sector. It also addresses the gap about the use of the business model in beekeeping sector.