The Evolution of Social Network Theory: Perceived Impact on Developing Networking Relationships
Keywords:
Social Networking, Networking Relationships, Network Ties, Strength of Strong Ties, Strength of Weak Ties, Structural Holes Theory, Social Network Theory, ManagementAbstract
The purpose of this research is to explore, analyze, and synthesize seminal and current research on the emerging social network paradigm with a focus on network ties in a various context related to social networking. The research will review and discuss the following topics, including: (1) underlying philosophical orientations, (2) research traditions, (3) methodological approaches, (4) comparison between seminal work and recent research, (5) limitations, and (6) recommendations for further research. Based on the findings, the author recommends further research using more quantitative analysis when comparing independent, dependent, and control variables focusing on network ties in varying contexts or settings to provide more valid and reliable results with objectivity.
