Strategic Intent: A Conceptual Approach

Abstract

Strategic Intent is an active management process representing an organization’s succinct and cohesive vision of its aspired direction of growth. Firms may have one central vision but many multiple intents. Intense competition and rapid technological changes require managers to continually review and refine the nature of their strategic intentions. The proposed conceptual model seeks to generate robust avenues and directions for researchers to improve the theory and inform practice. The research propositions integrate the top management team with intrapersonal and dominant functional diversity to examine Strategic Intent from multiple perspectives.