Durability of the B Corp Certification: Implications for Research and Practice

Abstract

This study analyzes the characteristics of 7,598 companies that achieved B Corp certification from the certification’s inception in 2007 through 2022, including 1,849 that later decertified. Results show increasing international adoption, particularly among smaller firms and service-sector companies, alongside a decline in decertification. Younger firms are more likely to decertify, though most remain in business. Despite lacking regulatory backing, B Corp is overcoming early adoption barriers and gaining legitimacy, suggesting it is on a trajectory similar to established certifications, such as LEED. These findings offer critical insight into the evolution and durability of values-driven certifications in today’s global business environment.