Determinants of Blog Success

Abstract

There has been an explosive growth of blogs over the past decade. Using information from eBizMBA Rank, timelines of top ranked blogs were created for identifying key factors that determine growth and success. The findings show that top blogs were created by well-connected individuals with access to unique content not found elsewhere, which subsequently allowed them to better target and grow their audience base. Finally, these blog founders were continuously innovative with a plan for business expansion; including, an approach for seeking investments and promoting their blog continuously.