Examining Minor League Baseball Season Ticket Buyers’ Perceptions and Behaviors

Abstract

Minor League Baseball attracts over 40 million fans every year. Minor League Baseball owners and general managers spend countless hours attempting to determine the most important factors motivating fans to purchase tickets for games. The present study seeks to examine Minor League Baseball season ticket buyers through two different research study methods, and at two distinct levels of Minor League Baseball. Results from both surveys and in-depth interviews suggest that family involvement, low-cost entertainment, and social interactions were motivating factors in season ticket purchases.