Gen Z Digital Media Usage and Trust

Abstract

In modern times, the issue of media trust and its impact on people’s media use has taken on increased importance. The degree to which people trust the news media and how much it relates to their use of different types of media is not apparent, particularly among members of Gen Z. This research examines news media trust and its influence on media use on Gen Z. Specifically, this research examines media and information consumption among Gen Z for gathering political news and their level of trust among various digital channels. This was accomplished via an online survey of Gen Z college-aged students (N=99) enrolled at a private university in the northeastern United States. The longitudinal study was administered during two academic semesters, one during fall 2023 and the other in fall 2024 during the presidential election. The empirical findings supported the hypothesis that there is a significant difference between the level of media trust and political ideology. However, there was no significant difference in the average media trust value between Republicans and Democrats The study also found that as a person’s media trust increased so did their weekly usage of various social media networks. Specifically, the findings also indicated that Facebook, Twitter, Pinterest, Snapchat, and TikTok usage frequency had a positive correlation with media trust