Retailing of Self-help Group (SHG) Products in India

Abstract

The purpose of the study is retailing characteristics and problems of Self Help Groups (SHGs) Product in the Union Territory of Puducherry region. The research variables were identified from the literature review relating to retailing of SHG and primary data of 251 random sample of SHGs was collected through survey method using well-structured questionnaire. The statistical package of SPSS was utilized to analyze the data using the statistical techniques of descriptive statistics, Analysis of Variance test and Friedman test. Results shows that effectives of exclusive retail outlets for SHG products has been ranked first with a mean value of 4.43 indicating that for the retailing to be successful, there needs to be exclusive outlets for SHG products and the study will be a useful guide for making strategic decisions for the development of SHGs.