Leveraging the Power of Micro-Macro Trends in Contemporary Organizations

Abstract

The paper seeks to explore the purpose and meaning to organizational members, of trends, trend analysis, and the application of the outcomes of trend analysis. It also seeks to examine the relevance and importance of trends to the growing reliance on AI and other predictive technologies, in decision making in organizations. Finally, it sets out a research program to highlight the relevance and perceived salience of significant marketplace trends, and explore the impact of the willingness and ability of organizational members to apply trend analysis and thinking, on organizational outcomes.