Dynamic Pricing: Some Thoughts and Analysis

Authors

Keywords:

Accounting, Finance, Marketing, Lost Revenue, Analysis, Pricing

Abstract

This research examines the market efficiency of concert tickets, particularly the lost revenue in high demand events where dynamic pricing was not used and tickets were inefficiently priced. The paper includes review of related literature and an event study of initial and secondary market prices of tickets to the summer 2013, 2016, and 2018 Pearl Jam concerts at Wrigley Field in Chicago.

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Published

2019-06-29

Issue

Vol. 19 No. 3 (2019)

Section

Articles

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How to Cite

Dynamic Pricing: Some Thoughts and Analysis. (2019). Journal of Accounting and Finance, 19(3). https://articlearchives.co/index.php/JAF/article/view/410