A Gender Based Examination of Assurance of Learning in a Marketing Capstone Course

Authors

  • Michael Latta Coastal Carolina University
  • Paul Clark Coastal Carolina University
  • Samuel Wathen Coastal Carolina University

Keywords:

Higher Education, GLO-BUS, ETS Business, Finance, Human Resources, Management, Marketing

Abstract

This paper explores gender effects on assurance of learning scores from a global simulation (GLO-BUS) and ETS Business Major Field Test scores. Correlations between GLO-BUS scores and ETS scores are evaluated for significant relationships within genders. The sample comprised 95 undergraduate marketing majors in a mid-size public university. Results show males out performed females on ETS scores, and two GLO-BUS Assurance of Learning Scores: Leadership Skills, and Financial Analysis. For males, ETS scores were significantly correlated with GLO-BUS scores for Financial Analysis, Financial Management, Human Resource Management, and Marketing Management. No statistically significant correlations were found for females.

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Published

2019-06-10

Issue

Section

Articles