Using e-Portfolios to Demonstrate High-Impact Educational Practices and Promote Student Employment Success

Abstract

This paper presents e-Portfolios as an innovative platform to document student learning and promote reflection throughout their university experience. e-Portfolios allow students to demonstrate their engagement with high-impact practices derived from American Association of Colleges and Universities (AACU): study away, leadership, internship/work, civic engagement, and undergraduate research. Using results from an employers’ panel and student surveys, this paper empirically evaluates students’ engagement with the university, marketing curriculum, and e-Portfolio projects. Among other findings, e- Portfolios improve student satisfaction with their overall undergraduate education, add value to the contemporary marketing curriculum, improve student’s employment search after graduation, and create new assessment opportunities.