Learning Through Play: Developing and Customizing Business Games

Abstract

Business games are an effective and popular method in business education. They provide a model of workplace reality and a safe space to test possible courses of action. However, offered business games usually depict specific contexts and tasks that do not fit with the learning objectives or foci of a course. Therefore, business games research is reviewed to identify major factors that contribute to the success of business games. The focus is put on affordable and easy-to-implement face-to-face business games. An exemplary customized business game is introduced. Data of its evaluation in an undergraduate business course are analyzed and discussed.