Leadership Analysis: Southwest Airlines - Herb Kelleher, CEO

Abstract

This paper will analyze and evaluate the behavioral (people oriented) leadership styles of the legendary Herb Kelleher, former CEO of Southwest Airlines (SWA). The researcher will provide details from 1971 – 2008, outlining SWA successes from a regional air carrier to a global competitor under the leadership of Herb Kelleher. The paper will also include the company overview, SWA business model, highlights of the company, global challenges, global leadership, leadership approaches, changing of the guard, and conclusion. For the transition of power, key findings will examine the next leader of Southwest Airlines.