Vol. 10 No. 2 (2016)

Articles

• Monica’s Designer Handbags: Creative Marketing Decision-Making Based on Financial Analysis—A Case Study

  Michael T. Manion, Karen Crooker, Peter Knight

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• Online Teaching May Be Perilous To Your Health: A Research and Reflection Essay on the Not-So-Well-Being of College Professors in 21st Century Classrooms

  G. Stan Reeley

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• Social Media Marketing Strategy: Theory and Research Propositions

  Paul S. Richardson, Peggy Choong, Mark Parker

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• Impact of Employees Cultural Values and Their Cross-Cultural Work Environment on Organizational Identity

  Ji Eun Park

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• A Picture Can be Worth a Thousand Stories: Interpreting Advertising Differently in 10 Countries

  Eliane Karsaklia

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• Supply Chain Management in Hospitals - Impetus from Organizational and Behavioral Theories

  Melanie Hinterplattner, Markus Gerschberger, Franz Staberhofer

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• Implications of Including Non-Executives’ Perception in the Executive Opinion Survey: A Hierarchical Bias Effect in the Global Competitive Index

  Edgar Soto-Rodríguez, Edgar Maiz-Vázquez

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• Customer Relationship Management (CRM) and Customer Retention in Nigeria Banking Industry: A Strategic Standpoint

  Olufemi Atanda Akintunde, Godbless Onoriode Akaighe

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• Customer Retention Strategies: A Panacea to Reducing Attrition in the Zimbabwean Airline Industry

  Siphiwe P. Mandina, Josephine Karisambudzi

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