Journal of Marketing Development and Competitiveness

Articles

• The State of Consumer Safety Perceptions and Brand Loyalty in the Data Privacy Crisis

  Rebecca Townsend Scott, Magdoleen Ierlan

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• Influence of the Use of Emojis by Chatbots on Interaction Satisfaction

  Wenguo Shen, Siying Li

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• Testing Strategy Simulation Efficacy

  Rebecca Schmeller

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• Identifying Industry-Relevant Digital Marketing Competencies Using Text Mining of Job Postings

  Vinay Gonela, Sayantani Mukherjee, Faiza Khoja

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• Therapeutic Servicescapes and Brand Symbolism-Induced Affect: The Moderating Effect of Trait Authenticity

  Vladimir Pashkevich

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• Corporate Reputation and Public Belief Formation in the Evaluation of Arguments for Past Events

  Madeleine Delmore, Bethany Peterson, Charles Ebert, Vincent Mak

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• Facilitating Learner Success Through Theory-Based Instructor Training

  Maureen Andrade

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• The Impact of Government Policies on Bangladeshi Labour Migration to Malaysia

  Mohammad Hamidur Rahman, Latha Manickam

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• Adoption and Usage of E-Payment Methods in Brazil

  Alexander Chen, Iffah Ather, David McCalman, Tracy A. Suter

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• An Investigation of Perceived Justice, Service Performance and Customer Satisfaction Within the Airline Industry

  Andreas W. Stratemeyer, Susan Geringer, Vaidas Lukosius

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