Vol. 11 No. 3 (2017)

Articles

• The Influence of Dual Branding Information on Consumer Evaluations

  Stacie F. Waites, Allyn White, Allyn White, Robert Moore, Melissa Moore, Douglas W. Vorhies, John P. Bentley

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• Uncovering and Understanding the Influence of Repeated Exposure on Fashion Products Adoption

  Caroline Le Bon, Dwight Merunka

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• Using the Expectancy Theory Framework to Explain the Motivation to Participate in a Consumer Boycott

  Areeg Barakat, Faten Moussa

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• NFP Brand Equity and Millennials

  Andrea J. Finchum

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• Use of Online Dating Websites and Dating Apps: Findings and Implications for LGB Populations

  Kristine Johnson, M. Olguta Vilceanu, Manuel C. Pontes

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• The Influence of Positive and Negative Framed Information Load: An Experimental Investigation

  Brandon C. Koford, Therese Grijalva, Gregory Parkhurst

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• International Market Selection: A Framework for Sequential Launches of New Medical Product

  Michael Latta

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• Need for Affiliation of College Football Fans: A Partial Least Squares (PLS) Path Modeling Approach

  Cherie E. Fretwell, Carmen C. Lewis, Maureen Hannay, Mary Catherine Colley

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• Consumer Preferences for Fast Food Brands: Evidence from an Emerging

  Handan OZDEMIR, Elif AKAGUN ERGIN

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