Vol. 12 No. 1 (2018)

Articles

• Analysis of Marketing Strategies in the Social Media: Facebook Case Analysis

  Etienne Musonera, J. Michael Weber

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• Does Upward Product Line Extension Hurt or Benefit a Firm’s Competitive Advantage? The Case of Honda’s Acura, Nissan’s Infiniti, and Toyota’s Lexus Brands

  Abhay Shah

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• Consumer Expectations of Preferential Pricing in The US versus China

  Adam Nguyen, Guicheng Shi

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• Dynamic Ticket Pricing: Model and Application

  Cindy I. Jovin, Mark E. McMurtrey, Ken Griffin

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• Understanding and Mitigating Supply Chain Fraud

  James L. Patterson, Kimberly N. Goodwin, Jennifer L. McGarry

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• The Digital Marketplace: Early Adopters Have Changed

  Paula Girardi, Larry Chiagouris

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• The Effects of Advertising Valence on Comparative Advertising: The Roles of Counterarguments

  Tommy Hsu

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• Another Side of North Korea: Business for Profit

  Sang T. Choe, Timothy B. Mahoney

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• Creating Trust and Reducing Consumers’ Risk Perception in Internet Shopping

  Vane-Ing Tian, Yu-sum Eugenia Wong, Wai-Man Pang

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• International Expansion based on a Locally Authentic Brand: Issues and Findings from Italian Case Studies

  Silvia Ranfagni, Daria Sarti, Andrea Runfola

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