Vol. 12 No. 2 (2018)

Articles

• New York City Taxis in an Uber World

  Kristin Mammen, Hyoung Suk Shim

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• When Philosophers Disagree A Philosophical Analysis of Marketing Advertising

  Gabriel Carachilo, Bohdan Pikas

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• The Relationship between Employer Branding and Social Networks: Analysis from the Perspective of Young Graduates

  Valentina Pirić, Pauline Masmontet, Maja Martinović

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• Marketing: The Key to Successful Teaching and Learning

  Xanshunta L. Polk

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• Tourism Attraction and Tourist Satisfaction with World Heritage: A Case Study of Mount Wuyi

  Peihua Zhao, Liuqin Zhang, Robert Guang Tian

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• Assessing the Effects Social Media has on Online Learning

  Sheron Lawson, Samantha Murray

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• Critical Factors to Green Marketing Strategies Implementation of Chinese Enterprises

  Yunluo Shi, Yang Yang

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• Connecting with Brands: Brand Personality and Brand Outcome Valuing Persons with Special Needs (PSN)

  Dawn DiSefano, Pradeep Gopalakrishna

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• Contemporary Marketing Evolves

  R. Henry Migliore, Nancy C. Howard, Dana Moore Gray

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• Direct Application of Research Study Findings in a Practitioner Setting: The Application of the Small Retail Facilities Model for Retail Facility Assessment

  Omar I. Aboulola

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