Vol. 13 No. 5 (2019)

Articles

• Direct and Indirect Brand Comparisons, Message Framing and Gender Effects in Advertising

  Dan Petrovici, Linda Golden, Dariya Orazbek

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• Making Use of Critical Management Theory: A Discursive Intervention for Employee Empowerment

  Leah Ritchie, Anurag Jain, Mayuresh Kelkar

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• The Malleable Self-Concept - Relationships between Young Adolescents’ Self-Concept and Bandwagon Luxury Consumption

  Shayan Shaikh

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• The Tendency of Trust in A Distrustful Environment: The Mediation Role of Contextual Perceptions in eWOM

  Xiao (Jerry) Zhang, Yun Wu, Yueqing Li

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• A Case Study of the Application of the Kenyan “Sheng” Language in Marketing

  Kennedy Mwangi, Joyce Zhou, Jun Yu

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