Vol. 14 No. 3 (2020)

Articles

• A Primer on the Ichimoku Cloud Indicator

  Matt Lutey, David Rayome

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• The Renormalization of Smoking in America: A Conceptual Model of Vaping Behavior

  Cynthia Rodriguez Cano, Jeffrey W. Totten, Md Al-Emran

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• Integrated Approach to Management of Predictive and Normative Expectations

  Gavriel Meirovich

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• Political Marketing Through New Media: A Comparison and Contrast of FDR’S Fireside Chats and Trump’s Tweets

  Charlotte Allen

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• Social Media, Gen Z and Consumer Misbehavior: Instagram Made Me Do It

  Stephanie L. Jacobsen, Nora Ganim Barnes

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• Consumer Behavior and Image Analysis: A Student Customer Retention Model

  Oscar McKnight, Christopher Mahar, Ronald Paugh, Jonathan Meredith, Josiah Moore

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• The Social Side of Brick and Mortar: The Impact of Brand-Related User-Generated Content on Different Consumer Typologies in Food Retailing

  Bettina Beurer-Zuellig, Michael Klaas

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• What Makes a Song Trend? Cluster Analysis of Musical Attributes for Spotify Top Trending Songs

  Zayd Al-Beitawi, Mohammad Salehan, Sonya Zhang

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• The Effectiveness of Implicit Brand Placement in Online Videogame Streaming Services: An Eye Tracking Study

  Vincent Duhaime, Sandrine Prom Tep, Manon Arcand

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• Managerial Response and Recovery in Online Service Setting: An Other-Customer Perspective

  Ke Ma, Xin Zhong

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