Vol. 15 No. 1 (2021)

Articles

• Increasing Satisfaction With and Stickiness of Branded Mobile Apps in Online and Hybrid Brick-and-Click Retail Channels: A Perceived Value Perspective

  Peggy Choong , Paul S. Richardson, Paul Sauer

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• ‘The Colorado Sun’ Case: A Bet for Digital, Quality, Community and Ethical Journalism

  Marçal Sintes-Olivella, Ester Villacampa-Morales, Joaquín Marqués-Pascual

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• The Effects of The New Logo on People’s Brand Awareness and Perception of Quality of Indonesia's Ministry of State-Owned Enterprises

  Mochammad Surjo Koentjoro

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• Factors Influencing 5G Smartphone Purchase Intentions in Vietnamese Market: A Critical Realism Approach

  Minh-Duy Le , Shirley Ou Yang

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• Small Business Still Missing the Boat on Social Media and Internet Advertising

  Daniel Sullivan, Dan Fox , Robert Stoll , Raymond Jacobs

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• Vacation Adventure Versus Relaxation: Revitalization or Exhaustion

  William W. Hill, II, Yingge Qu

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• Pre-Pandemic State of Grocery Purchases Online: An Initiatory Review

  Mohan Menon

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• Distinctive Marketing Strategies of Different Industries in India

  Rahul Gupta Choudhury

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• A Principal Component Analysis of the Problems Faced by Seafood Processing Export Firms in Kerala

  Indhu L., Remya P. D. , Carmel Thomas , Biju T.

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