Vol. 15 No. 3 (2021)

Articles

• Marketing Medical Marijuana in Florida: A Research Methodology

  Robert Pellegrino, Kimberly Pellegrino, John Preston Jones, Max Orezzoli

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• Examining the Use of Social Media in Building a Student Personal Brand and the Impact of Demographics

  Tulay Girard, Musa Pinar

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• The Impact of Provider Websites on Patient Decision Making

  Rita A. DiLeo, William F. Miller, Marissa F. Lembo, Alexandra L. Coviello

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• The Importance of Logistics Efficiency on Customer Satisfaction

  Jasminea Burity

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• Broadcast Media Framing of a Middle East Political Rift

  John Mark King, Meruyert Bakenova King

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• Applying Choice Architecture and Marketing Pre-Suasion to the Motorcycle Industry

  Bethany Landis, Stephen A. Lemay, Dave McMahon

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• Instagram Source Effects: The Impact of Familiarity and Likeability on Influencer Outcomes

  Susan Myers

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• New Trends in the Apparel Industry: Exploring New Access-Based Consumption Models in the Mexican Market

  Silvia Cacho-Elizondo

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