Vol. 16 No. 1 (2022)

Articles

• The Effects of Money Illusion on Consumer Perception: The Euro Changeover

  Tommy Hsu

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• Measurement of Advertising Effectiveness in Social Networks: Current Overview and Development of a Model

  Emma Torres-Romay

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• A Mixed Methods Exploration of Economic Factors Role in Fashion Specialty Retailers’ International Expansion and Performance

  Danielle Sponder Testa, Kelcie Slaton, Elena Karpova

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• Chinese Consumers’ Perception of Organic Food and the Associated Purchase Behavior

  Hailin Chen, Joyce Zhou, Jun Yu

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• Artificial Intelligence in Marketing Analytics: The Application of Artificial Neural Networks for Brand Image Measurement

  Gerd Nufer, Manuel Muth

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• Ethnic Categorization of Nigerian Banks: Causes, Effects and Moderating Conditions

  Meksley Nwagboh

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• A Consumer Behavior Musing: Could the Use of Consumer Boycotts and/or Buycotts Encourage Businesses to Better Use CSR in Response to the Covid-19 Pandemic?

  Cassandra D. Wells

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