Vol. 16 No. 2 (2022)

Articles

• New Product Development Creativity: A Data Envelopment Analysis Approach

  Felix A. Flores, Viktor M. Kiss, Abel Moreno

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• What Makes China Prosperous During Covid-19: Explore the Connection of Key Players in Livestream Sales

  Yanling Li

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• Our Voices Mattered: Role Expectations of Black Employees in Helping Employers Create a Supportive Diversity Climate: A Retrospective View

  George Munchus, Vickie Cox Edmondson

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• The Alaskan Entrepreneurial Ecosystem: A Systematic Literature Review of Individual and Organizational Variables

  Sumeet Jhamb, Donald Gotchal Erwin, Domingo Nicolette Holmes, Stephen Ferntheil

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• Facilitation of Customer Empathy: The Effect of Robot Apology on Customer Reaction Following a Service Failure

  Wenguo Shen, Yongwei Wang

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• A Model of Sustainable Consumer Behaviour, Personal Development, and Attitudes Toward Marketing

  Gregory S. Black, Angelica Bahl, Darrin C. Duber-Smith, Nicole S. Vowles

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• Chinese Herbal Medicine Industry Development: A Study on the Rural Revitalization Strategies of Huaihua City in Central China

  Wei Xiaoqing, Chen Jia, Chai Bingjia, Tian Guang

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