Vol. 16 No. 4 (2022)

Articles

• The Fundraising Effects of Facebook Marketing During the 2020 Election

  Alex Keena, Amanda Wintersieck

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• Interfirm Power-Dependence in Marketing Channels: A Historical Perspective

  Mert Tokman, Casey Waldsmith

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• The Impact of Culture on Brand Extension: The Specific Versus Diffuse Dimension and Product Category Similarity

  John D Branch, Maansi Dalmia, Ethan Mo

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• Developing a Sense of Humor: Congruence Between Humor Type and Brand Personality

  Bryan T. McLeod, David M. Houghton, José Luis Saavedra

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• Influential Article Review - Local Business Marketing and Social Media Tactics

  Van Greer, Ramiro Glover, Saul Hayes

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• Influential Article Review – Comparing Tablets and Smartphones

  Judith Gray, Sean Hunter

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• Influential Article Review - Creative Promotional Strategy in the 21st Century

  Kim Mccormick, Vera Reese, Orville Bryan

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