Vol. 17 No. 2 (2023)

Articles

• Unethical Marketing Tactics of Manufacturers: An Investigation of Corporate Social Responsibility and Legal Responses to Death & Mayhem

  Elizabeth McVicker, Nina Radojevich-Kelley

  • PDF

• Improve Customer Experience in Automotive Industry Through Advanced Driver Assistant Systems

  Luca Giraldi

  • PDF

• Dealing With Loneliness: The Role of Emotional Consumption and Fear of Missing Out

  Ye Han, Nina Krey, Shuang Wu

  • PDF

• Cross Cultural Analysis of Facebook on Global Purchase

  Tugba Bingol, Leila Samii, Tej Dhakar, Fahri Karakaya

  • PDF

• A Value-Basis Framework for Promoting Plant-Based Diets

  Apollo Demirel

  • PDF

• Strategic Marketing Funnel Models in Healthcare: The Role of Healthcare Professionals and Patients in the Referral Paths and the Consumerization of Healthcare Industry

  Spyros Zervas

  • PDF

• Green Transition in the European Union: The Shift From the “Mediterranean Stereotypes” to a Country-Specific Marketing Driven Approach

  Faidra Sourpi, Elena Bellio, Luca Buccoliero

  • PDF