Vol. 17 No. 4 (2023)

Articles

• Instagram

  Debora Gilliard, Sally Baalbaki-Yassine, David Lynn Hoffman

  • PDF

• The Role of Interactive Technology in Retail Design: A Case Study Within the Fashion Sector

  Mian Wang, Jamie Marsden, Ezgi Oguz, Briony Thomas

  • PDF

• Impact of Sustainability Attributes of Menu Labels on Restaurant Green Image and Customer Attitudes

  Jangwoo Jo, Hyun-Woo Joung, James Joseph Taylor

  • PDF

• Assessing Knowledge Configuration of New Product Development Teams and Performance

  Hyung-Jin Park, Taeuk Kang, Hui-chuan Chen

  • PDF

• Exploring Consumer Engagement in Response to Sustainable Social Media Content and Brand Identity of Fashion Brands

  Arianna Masse, Magdoleen Ierlan

  • PDF

• Ready for Robot Assistance? Exploring Gender Influences on Service Robot Adoption in Luxury vs. Economy Hotels

  HyeRyeon Lee, Han Ma, Ge Xiao

  • PDF

• Advertising and the Republic of Letters

  María Teresa Lopera Chaves

  • PDF

• Dynamic Pricing in Different Industries

  Julian Haessner, Philipp Haessner, Mark McMurtrey

  • PDF

• Conceptualizing Flow for Content Marketing Effectiveness

  Samit Chakravorti

  • PDF