Vol. 18 No. 1 (2024)

Articles

• Social Influencer or Celebrity Endorser, To Whom Do Multicultural Consumers Pay Attention in Instagram? Comparing Medium- and High-Involvement Products Across Ethnic Groups

  Sindy Chapa, Talalah Khan

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• The American Dream: Starting and Growing a Business as an Immigrant Case Study: Maria Empanada

  Rebecca L. Prater, Cynthia L. Sutton

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• Disentangling Administration Errors From Scale Development Errors in Survey Research

  Dan Friesner, Carl S. Bozman, Matthew McPherson

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• Examining Loyalty and Situational Value in Green Retail and Service Establishments

  Arjun Chaudhuri, Camelia C. Micu, Iman Naderi

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• Predicting Retail Company Bankruptcies in the Era of COVID

  Annhenrie Campbell, David H. Lindsay, Gökçe Soydemir, Kim B. Tan

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• Conceptualizing a Framework to Study Consumer Experience of Artistic Entertainment During Live Sport Events

  Hannah H. Bo, James J. Zhang

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• Marketing Strategy Teaching Collaboration

  Nathan Kirkpatrick, C. Clifton Eason

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• Authentically Growing an Influencer’s Following

  Juliann Allen, Sabinah Wanjugu

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• Marketing for Small Business Escape Rooms and the Importance of Experiential Learning

  Ken Brubaker, René Rawraway, Abigail G. McMaster

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• Consumption of Scientific Information on Television and Internet

  Silvia Domínguez Gutiérrez

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