Success and Performance Factors among Mexican Entrepreneurs: Gender Comparisons

Abstract

This empirical research involving 278 urban respondents from Guadalajara and Monterrey determined that personal and business attributes, as well as strong social ties with customers and other components of the business environment were closely related to business success. While spousal support was important for both genders’ business success, female entrepreneurs with lower sales felt disadvantaged in terms of business skills and networking. A relation was identified between entrepreneurs’ commitment to providing customers with high price-quality ratio services and products and a positive evaluation of their performance, as well as a high personal satisfaction about their business success.