The Influence of Political Messages on User Engagement within Social Media Environments
Keywords:
Management, Management Policy, political messaging, social media environmentAbstract
This study explores the predictors of user interactions in response to political messaging within the social media environment. Research exposes whether trust had a significant role in social media user’s engagement and identifies what factors determine user trust. Using a cross-sectional survey methodology, data was collected based on descriptive characteristics of survey respondents. Scales were also used to evaluate trust interpretations of political messages. Respondents overwhelmingly indicate that trust was a key consideration when engaging political messages on social media. Findings indicate a significant increase in the trust of political messages generated by Facebook and Twitter social media platforms.
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Published
2019-07-17
How to Cite
Mariani, R., Price, F. L., & Gumbs, J. (2019). The Influence of Political Messages on User Engagement within Social Media Environments. Journal of Management Policy and Practice, 20(2). Retrieved from https://articlearchives.co/index.php/JMPP/article/view/4163
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