Globalization of a Marketing Department via Faculty Development: Faculty Participating with EMBA Students in an International Exchange Week

Abstract

The AACSB accreditation body sees an increasing importance for business schools to develop a global mindset. One way of globalizing a business school is to offer short-term international faculty exchange programs to help educators bring a fresh global perspective back to the classroom. A qualitative study was performed on faculty who participated in one such program. Results revealed an increase in international research collaborations among faculty, new knowledge of challenges & insights about the host country within the faculty’s area of expertise, and first-hand perspectives of business via company visits. Experiences, implications, and suggestions for future programs are discussed.