How Do Entrepreneurs Use Social Media?
Keywords:
Marketing Development, Competitiveness, entrepreneurs, social media, Business Growth, CostAbstract
The role of social media in business growth is important as social media helps to spread information exponentially very quickly at a relatively affordable cost. However, entrepreneurs are struggling with how to utilize the potential of social media in an efficient way. This paper investigates how small businesses use social media. Results and conclusions would help entrepreneurs to develop their companies’ dynamic capabilities.
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Published
2020-07-24
How to Cite
Bauman, A. A. (2020). How Do Entrepreneurs Use Social Media?. Journal of Marketing Development and Competitiveness, 14(2). Retrieved from https://articlearchives.co/index.php/JMDC/article/view/4576
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