Constraints and Challenges of Event Tourism Development in Abia State, Nigeria
Keywords:
Marketing Development, Competitiveness, event, event tourism, Ekpe festival, tourism development, Abia State, NigeriaAbstract
In developed countries, events are regarded as viable strategies for tourism development. But, in many emerging economies, such as Nigeria, the nonchalant attitude of government and poor implementation of policies have affected the sustainable development of event tourism. This paper discusses the constraints and challenges facing event tourism in Abia State, Nigeria using Ekpe cultural festival. Adopting ethnographic research approaches, the perception of community members drawn from two communities– Umunkpeyi and Isingwu were investigated. Staff of tourism agencies were also interviewed. Analysis of results identified themes. The paper argues that these themes must be addressed for event tourism development in the study area.
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Published
2020-11-04
How to Cite
Ololo, N. G., Dieke, P., & Eze-Uzomaka, P. (2020). Constraints and Challenges of Event Tourism Development in Abia State, Nigeria. Journal of Marketing Development and Competitiveness, 14(4). Retrieved from https://articlearchives.co/index.php/JMDC/article/view/4619
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