The Crisis of Danbury Fair Mall
Keywords:
marketing development, shopping mall, case study, offline business, ConnecticutAbstract
This case describes the difficult financial situation of Danbury Fair Mall, which is the second biggest shopping mall in Connecticut. After World War II, the shopping mall business had grown fast especially in suburban areas of the U.S. However, the increasing popularity of online shopping caused extensive damage to shopping malls. This case will provide students the chance to think about the past, the present, and the future of the shopping mall industry in the U.S
Downloads
Published
2021-07-14
How to Cite
Ahn, J. S., Chung, H., Kim, J. H., Kim, Y., & Shin, N. J. (2021). The Crisis of Danbury Fair Mall. Journal of Marketing Development and Competitiveness, 15(2). Retrieved from https://articlearchives.co/index.php/JMDC/article/view/4677
Issue
Section
Articles