Small Business Social Media Use, Innovative Work Behavior, and Organizational Performance

Abstract

This article quantitatively examines the relationships between social media use, innovative work behavior, and organizational performance among small businesses in the United States. A theoretical model containing these latent variables was developed using the assumptions established by the Resource-Based View Theory and the Diffusion of Innovations Theory. Survey data from United States small business employees was collected and subsequently analyzed using partial least squares structural equation modeling (PLS-SEM). Statistically significant positive relationships between each of the examined variables were found. Recommendations involving the use of social media by small businesses to improve employee innovative work behavior and organizational performance were made.