Vol. 10 No. 3 (2016)

Articles

• Does eWOM Affect Demand for Mobile Device Applications?

  John E. Timmerman, Ian Shepherd

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• Social Media Influences on Building Brand Equity

  Dennis A. Pitta, Anthony Patino, Lynda Maddox

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• Challenges and Opportunities for Social Media in Emerging Markets

  Linda Jane Coleman, Saverio M. Manago, Lauren Cote

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• Using Entropy-Based Information Theory to Evaluate Survey Research

  Daniel Friesner, Faith Valente, Carl S. Bozman

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• Online Trust and Financial Performance: a Case of Bookstores

  Antonina Bauman, James Zheng, Joyce Zhou

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• Learning Modules: Preparing Work-Ready Marketing Grads (As Emerging And Frontier Market Expats)

  Ruth Lesher Taylor

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• Major Sporting Events Impact On The Basis Of UEFA Euro 2012 Championships

  Zbigniew Drewniak

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• Arguing the Value of Product Quality Signaling in the Presence of Negative Publicity

  Quey-Jen Yeh

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