Learning Modules: Preparing Work-Ready Marketing Grads (As Emerging And Frontier Market Expats)

Abstract

Work-ready marketing graduates willing to work in remote world emerging and frontier markets are in high demand, especially those with international experience. Since 90% of U.S. grads do not have this experience prior to graduation, largely due to cost of them, the learning modules described gave all home campus students enrolled in an International Marketing core course intensive acquaintance with and experience in conducting an environmental scan and approximating market potential for 40 emerging or frontier markets, making approximations from world development and human development index values as substitutes for missing market level data, which typical in these markets.